One year of abide

From small beginnings and the biggest challenge being trying to pick a name to opening up our first store space and stressing about admin, marketing and social media – this year has been full of many scary and wonderful surprises. I cant even begin to express how grateful i am to each family member, friend, client and supplier who has helped and supported me along the way, i would never have been able to achieve what i have this past year without your love and support.
I thought this would be an appropriate time to look back over the past year and pick out a few of my highlights and achievements from abide’s first year in business.
So here they are:
1. Design Indaba , Emerging Creative 2016
Being part of the emerging creatives group for 2016 was amazing. There are so many talented designers in South Africa and it was great to learn from them as well as all the mentors we had over the week of being in Cape Town.
How it worked was that they flew you there, put you up in accommodation, organized fancy events for us ( we literally had a private dinner inside gallery momo, like can you even ), gave us amazing food, met the most incredible people, it seemed like a dream. Everything always has its ups and downs, ( and there were a whole bunch of downs ) but all in all the experience was once in a lifetime and i feel totally privileged that i was able to be apart of the Design Indaba Emerging Creatives of 2016
2. Best Newcomer Decorex Durban
Decorex Durban was a collaboration between myself and Luhandra from Elle Kay fabrics. Both of us still in the early stages of our business – so we pooled our resources together to be able to pull off Decorex Durban.
I loved being apart of this well known durban exhibition. and even more i loved that we got a second space ( 2 days before the show opened – HECTIC – it was panic stations for a little while ) but  it was great to see our limits pushed and be rewarded for the effort it took to plan and install a new stand in under 2 days.
3. Launching our first wallpaper collection
Our wallpaper was launched at both Design Indaba and Decorex Durban. It has been so great to see how our wallpaper designs and the product itself have been so well received. I cant wait to begin work shortly on our new collection of designs ( botanically inspired, of course ) in early 2017, keep your eyes peeled for this one folks – i’m excited!!
I cant even begin to describe how appreciative and grateful i still am for all the support and love shown at our first pop up & Cuppa for CANSA event. We had so much support from our local community and were able to raise close to R8000,00 for CANSA.
We will definitely be hosting one again next year!
It was incredible to be apart of such a wonderful event. The Talloula team put together a wonderful group of traders and i was so honored to be among them! It was 2 days of trading i will never forget. A big thank you to the Talloula team for such a wonderful 2 days!
6. Opening in Anthology
This is seriously a dream come true! On the 1st November we partnered up with Terry Angelos, owner of Anthology  in Windermere centre, and we have taken up residence in her gorgeous store. If you have never visited it – it should go on your list of to-do’s as soon as possible! Its fantastic!
So we have officially been apart of the space for 14 days, and you can find a variety of our stationery items, home decor pieces, revamped furniture items, glassware and vintage accessories and artwork.
Jen Mckenzie

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